Spin Master
Created packaging designs, product logos, design catalogs, layouts, product photography, set up photo and video shoots, edited videos, selected and managed models as well as provided underwater photography.
Worked with Overseas Manufacturers
Worked on creating and updating dielines/artwork and pre-press production with factories in China.
Packaging Design
200+ Products
Responsible for updating and designing packaging for over 200 products. Worked with packaging engineer to design dielines and artwork for products.
Building Brands
Designed, created and refreshed packaging, taglines, and logos to strengthen brands.
Worked with major brands and retailers to create special merchandise with brand usage agreements.
Branding
Brand Identity
I co-designed the Reactorz logo for the sports brand Coop. I worked on the brand identity and packaging design, created the tagline, and designed the catalog layout.
Great Reaction
Reactorz was pre-sold into major merchants without a working prototype.
Tradeshow Graphics
Bigger is Better
Designed oversized prints and graphics for tradeshows and showrooms. Created POP displays, end caps, and aisle designs.
Product Photography
Created lifestyles, product, and packaging shots, in-studio and on-location.
Audio & Video Production
Created product/brand sizzles, documentaries, manufacturing and process videos.
